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As the name implies, Food Marketing & Technology (FM&T) is a magazine that focuses on India’s food and food processing industry. What the name does not say is that it is the only magazine in India to do so.
Food Marketing & Technology is an international magazine published by Dr. Harnisch International Publications of Nuernberg, Germany and circulated worldwide. The Indian edition is published by L.B. Associates (Pvt) Ltd of Noida, India through an agreement with the parent publisher.
Dr. Harnisch Publications is a long-standing publisher of professional trade magazines specializing in the areas of food and beverage, woodworking, promotions and incentives, and business guides. The company was founded in 1919 and established itself through the export journal Overseas-Post to be a catalyst in the developing world market. For detailed information about Dr. Harnisch Publications and their other magazines, visit their website:
www.harnisch.com.
L.B. Associates (Pvt) Ltd is basically a Contract Publishing house, which means that they produce publications for other organizations on a contract basis. Established in 1996, to date clients from 91 companies have outsourced publishing related work to the firm. They also have several magazines of their own: Diplomatist on current affairs; Creature Companion on pet care; People and Management on HRD; and Food Marketing & Technology. Visit the L.B. Associates website:
www.lbassociates.com.
Existing Clients include such organizations as: Diplomatic Missions; International Trade Blocs; Chambers of Commerce; Export Promotion Bodies; Investment Promotion Agencies, Tourism Promotion Organizations, International Airlines, etc.
Prospective clients include any organization that needs to communicate to their own existing clients and/or customers through printed material.
Most often (but not always) these are financed by advertising and therefore represent on financial burden to the client.
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